After her shoot with Ty Bello, Olajumoke is now very famous!
Modelling Career
Billboard Campaign
Online retailer Payporte has indicated interest in featuring Olajumoke in their next billboard campaign.
Acting Career
Hair Stylist
Olajumoke apprenticed as a hair stylist in her home town. Unfortunately, her family could not afford to pay for her “freedom”, the ceremony at the end of the apprenticeship which signifies the completion of the programme and allows her to start her own business or work elsewhere.
However, she has now been offered an opportunity to train with leading hair salon, Make Me owned by Ugo.
Family Life
In case you missed it, Ty shared the full story of what happened
OLAJUMOKE SUNDAY ORISAGUNA : A PORTRAIT WITH GRACE
I
only recently started thinking it was important to make
behind-the-scenes videos of my photography sessions. I hardly, however
make time to go through the footage simply because I find it
uncomfortable looking at my self on screen and for the obvious fact that
I sound weird and embarrassingly loud when I shoot .
Yesterday
how ever I sat with filmmaker @emaedosio as we combed through go-pro
footage to see if we captured the very moment…Olajumoke, a bread hawker
from the Sabo market bakery, walked entirely by coincidence unto our set
of our Thisday style shoot for @tiniegram The moment didn’t look
special at all. If anything she stood there a little confused… Some
people asking her to leave the set and others asking her to stay. I
signaled if it was ok to take her photograph and she agreed and I
pressed on my shutter so she could move ahead . My main subject of
interest was the Okada driver that had slowed down just before she
arrived .Okada riders have that cool Lagos vibe and always happen to add
a bit of swag to street portraits.
I
was wrong to have paid her such little attention. Ever frame with her
in it was perfect… I had found a second subject in the Tinie’s story .. A
young beautiful hawker who could have served as a love interest of some
sort. Digitally I made the red in her dress match @tiniegram sleeves to
create a connection between them.
When
the magazine came out last week and the images hit social media, I was
proven right this girl split the limelight with the main subject
effortlessly…questions and comments started to fly : Was she a model?
How did we convince the model to balance all that bread on her head The
buzz about her multiplied when I clarified that she indeed wasn’t a
model at all but simply stumbled on our set. I immediately begone my
search for her. If so many felt she was beautiful enough to be a model..
Then maybe she was mean to be one.
I was going to find a way to make it happen.
I
had assistants leave word with people in the area we shot her and to my
delight the very next day, she showed up at my studio ‘ Aso kan na ni
mo wo kiri Lana ‘.. Jumoke the ‘model’ the Internet had been searching
for speaks almost no English. She explained how she had worn the exact
outfit in our photograph the day before and someone showed her her own
photograph on his phone from Facebook. A mallam led her to my studio
that morning.
She narrated her
journey to Lagos …A hair stylist from Ire in Osun state but not making
enough profit between she and her husband, a sliding door installer in
from same village, to care for their two young children.
At
the invitation of a distant relative who knew someone operating a
bakery, she relocated Lagos with her 14 month old daughter to give bread
hawking a try, leaving her husband and older 5 year old behind.
As
I listened to her I wandered if the beauty I had seen on my screen as I
edited my image was a fluke ..well until she smiled, I realized that I
was wrong, I had in fact ,underestimated the beauty of this 27 year old
woman. As always , it was her eyes and of course her perfectly chiseled
features that jumped out at you when she chuckled. This lady belonged in
front of my camera. After a conversation with her husband telling him
the story of our meeting I decided I was going to photograph her that
very afternoon..Within an hour,Bimpe Onakoya, one of Nigeria’s leading
makeup artist and Zubby one of my favourite hairstylist were at my
studio to work magic. They had both followed the story online and were
more than happy to put in their very best for her.
Olajumoke,
with curly extensions out, revealed a short natural Afro that
beautifully hugged her face. Bimpe Onakoya also had decided to keep the
make up minimal… She stepped in front of my camera and I almost couldn’t
recognize her. She moved different too. Jumoke looked straight into my
lens emoting like she had done this all her life …. I knew we had found a
star.
During the course of the day,
@emaedosio who was making a short documentary about the process had
asked her what she really wanted to do .
‘Ka ma kiri Buredi ko suwon ‘ she explained that bread hawking wasn’t the most profitable business but put enough food on her table . It also put a roof over a head .. Howbeit a roof she shared with scores of other hawkers .
‘Ka ma kiri Buredi ko suwon ‘ she explained that bread hawking wasn’t the most profitable business but put enough food on her table . It also put a roof over a head .. Howbeit a roof she shared with scores of other hawkers .
She
was a trained hairdresser back in Osun state but her family could not
afford the necessarily ‘freedom ‘ ceremony ; a passing out ritual that
gives a trainee a sometimes unwritten permission to start a full fledged
salon .
We all decided that the make over would be incomplete if it ended at the studio . Every one started to reach out to their contacts and through Bimpe we were able to get her a meeting with Ugo the pioneer of Make-me salon .
We all decided that the make over would be incomplete if it ended at the studio . Every one started to reach out to their contacts and through Bimpe we were able to get her a meeting with Ugo the pioneer of Make-me salon .
As a result of
the buzz she generated from the Thisday cover Our model is now close to
starting an internship at @makemesalon and has been offered a additional
internship with @sarisignature a famous Lebanese owned salon on the
island island .
To pay Jumoke her
model fee from her first job in front of the camera we called
@_ujumarshall one of Nigeria’s And matched her fees .She’s been offered a
modelling contract with the help of @godsonukaegbu from a @fewmodels
.She’s also had @payporte reach out to her to be model on their next
billboard campaign .
This is clearly only the beginning of another chapter in Jumoke’s story . Though it seems accidental it s clearly Devine .
Just this morning ,mentor of mine offered to foot the bill for her accommodation ,education as well as her child’s .. This finally makes it possible to be finally reunited with her husband and older child .
This is clearly only the beginning of another chapter in Jumoke’s story . Though it seems accidental it s clearly Devine .
Just this morning ,mentor of mine offered to foot the bill for her accommodation ,education as well as her child’s .. This finally makes it possible to be finally reunited with her husband and older child .
I’ve
asked my self over and again why all of this is happening . One thing
is clear .. This woman here is no charity case .. We met her in the
middle of her hustle … The woman works hard.. Seven days a week .. With a
family to support .. But with dignity ..who pays that much attention to
how she looks as she’s about to hawk bread … Arranging the bread so
delicately like it was work much more .. Making sure she left the bakery
while it was steamy and hot … Every body likes their bread hot . .. All
of this even when it’s clear that her profit in a day is between
N300-500 .
This is the story of so
many Nigerians .. The young house selling gala in traffic… The woman
braiding hair under the bridge .. Nigerians work hard and we go it with
style …
This has taught us and I hope
everyone reading to pay a little attention ., to those clearly working
hard around us .. You may have your own wahala to deal with .. But
nothing gives you a bigger break from your troubles than just making
life easier for someone else .. Give an orange seller a N1000 note and
she may be able to take the next day off to attend to herself and her
children .
Jumoke is sorted … I personally believe so with all the doors opening up for her but This story is more about the ‘jumokes’around you . Who put in all the work but just need a little push .You may not be able to help every one but as I learnt from someone I really respect … In your own unique way …. Do for the ONE what you would have liked to do for ALL.
Jumoke is sorted … I personally believe so with all the doors opening up for her but This story is more about the ‘jumokes’around you . Who put in all the work but just need a little push .You may not be able to help every one but as I learnt from someone I really respect … In your own unique way …. Do for the ONE what you would have liked to do for ALL.
Jumoke
ooo.. Wants to be a hairstylists but secretly nurses a fantasy to act
in a Yoruba film one day .. I know she’ll be a nollywood hit .. She did
great in front of my camera and understood how to work the tiniest
emotional nuances .She may not speak much English but can read and write
in Yoruba…@kunleafo can you hear!!! So here she is our #olajumoke she
can now be contacted and booked with @fewmodels . She’s an amazing model
. Wishing her all the best #makeupby @bimpeonakoya #zubbydefinition by
@zubbydefinition #beautiful #lifemakeover #devine
@BN
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